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Contours Lingerie
"Elevate Your Everyday!"
About Us
Contours Lingerie is a boutique destination specializing in custom bra fittings, all done by award winning designer, Tia Lyn. Professional bra fittings are complimentary, and we stock 180 custom bra sizes to embrace every body shape. Everyone is different, but we all deserve comfort and what is comfortable for one person may not be for another. That’s why we go beyond basic bra sizing to offer a truly customized experience. We listen to your individual needs and will select a range of styles tailored to your preferences. At Contours Lingerie, we understand that every woman is unique and not a size. No matter your shape, size, or age, we're dedicated to making you feel confident, comfortable, and celebrated! We welcome both appointments and walk-ins—because feeling confident shouldn't have to wait. Feel free to shop on your own or with your friends, this is a lot of fun in just 30 minutes!
Our Story
Located in the heart of Madison, WI, Contours Lingerie is a boutique destination dedicated to helping women look and feel their absolute best. Established in 2010, our mission is simple yet powerful: to offer every woman the opportunity to feel pretty, practical, and supported in perfectly fitted lingerie.
We specialize in custom bra fittings, proudly carrying over 180 unique sizes to accommodate a wide variety of body shapes and preferences. Whether you’re searching for the ideal everyday t-shirt bra, a supportive sports bra, or a show-stopping lace piece, our expert team is here to guide you through a personalized 30-minute fitting experience. We welcome both appointments and walk-ins—because feeling confident shouldn't have to wait.
At Contours Lingerie, we understand that every woman is unique. That’s why we go beyond basic bra sizing to offer a truly customized experience. Our selection includes fashion bras, embroidered bras, strapless, unlined, underwire, wire-free, racerback, seamless, spacer, thin strap, thick strap, padded, and specialty bras—all thoughtfully chosen to provide both beauty and function.
But our collection doesn’t stop at bras. We also carry a stunning array of lingerie and intimates, including nighties, chemises, robes, panties, matching sets, hipsters, boyshorts, tap pants, and full coverage pieces. From the luxurious feel of Italian and French lace to the elegance of eyelash lace, stretch satin, charmeuse, georgette, and chiffon, our boutique showcases premium fabrics and designs that elevate everyday wear into something truly special.
Our curated collections include sought-after lines like Decadent, Euphoria, Bliss, Core, Essentials, and Rendezvous—each offering its own unique style and support to suit your mood, wardrobe, and lifestyle. Whether you're preparing for your wedding with a bridal bra fitting, upgrading your lingerie drawer, or searching for a comfortable cami or tank top to wear under your favorite outfit, Contours Lingerie is your trusted partner.
We are proud to serve Dane County and the surrounding area, and our commitment to exceptional customer service has earned us the trust and loyalty of women across the region. Our team is passionate about helping every client feel confident and supported—because the right fit can change everything.
From everyday essentials to luxurious indulgences, Contours Lingerie offers a space where women can feel celebrated, empowered, and understood. We invite you to schedule your free custom fitting today and discover the transformative power of lingerie that fits you beautifully.
Areas Served
Dane County, WI | Fitchburg, WI | Middleton, WI | Waunakee, WI | Verona, WI | Sun Prairie, WI
What We Offer
Our Specialties include:
- Custom Bra Fittings
Our Services include:
- 180 Sizes
- Walk-Ins Welcome
- 30 Minute Custom Bra Fitting
Our Products include:
- Bras
- Lace Bras
- Fashion Bras
- Embroidered Bras
- Sport Bras
- Strapless Bras
- Unlined Bras
- Everyday T-shirt Bras
- Thin Strap Bras
- Underwire Bras
- Spacer Bras
- Seamless Bras
- Thick Strap Bras
- Wire Free Bras
- Specialty Bras
- Razorback Bras
- Padded Bras
- Custom Bras
- Lingerie
- Nighties
- Chemises
- Robes
- Underwear
- Matching Sets
- Panties
- Hipsters
- Boyshorts
- Full Coverage Products
- Knickers
- Tap Pants
- Camisoles
- Daywear Tops
- Tank Tops
- Italian Lace
- French Lace
- Eyelash Lace
- Stretch Satin Products
- Charmeuse Products
- Georgette Products
- Chiffon Products
- Decadent Products
- Euphoria Products
- Bliss Products
- Core Products
- Essentials Products
- Rendezvous Products
Testimonials
On 6/28/2025
Trix 9870
had this to say:
I've been shopping at Tia's since 2014, and this continues to be my go to for bra shopping. Having a well fitting bra was such an amazing improvement to my self esteem as a large chested young adult (goodbye playtex boob sweat), and Contours is the only place i could find bras that properly fit my 32JJ chest. Recently I got a breast reduction. Now that I can wear underwire bras again, I went back to Contours and the staff was wonderful as always. They helped me find my new fit and made trying on all of the items feel like a party and a celebration for the new me. Even though I am able to find bras that fit elsewhere now, this store will always have a special place in my heart.
The bra prices are not cheap, but they are generally very high quality and made to last. On occasion I have bought bras that fit well in store and then were not comfortable long term, but that just happens sometimes with any clothes shopping. I know better what I want for the next time i shop. For those who complain about the bra sizes not being listed: the reason is due to the significant variability between brands and fits and sometimes even between different bra styles in the same brand. I personally appreciate not having to worry about the size and just let the fitter do their thing. I can take measurements myself if I want to buy cheaper sports bras or swimsuits online.
I cannot recommend this store enough, particularly for those with large chests like me. Thank you to the team for the amazing work you do 🥰
On 6/25/2025
Mary Kay Reinemann
had this to say:
Loved the personal, expert service!
On 6/23/2025
Chris
had this to say:
Knowledgeable staff. Fitting was peppered with good humor and respect. Well-done!
On 6/18/2025
Carole Gilkes
had this to say:
Great experience!
Professional.
The selection is amazing!
On 6/16/2025
Beth Hall
had this to say:
Excellent place! They were very kind and beyond helpful! We will be going back again...the only place I will get bras for my daughter.
**more expensive, but worth the personalized care and bras that fit well
Contact Us
Contours Lingerie
6102 Mineral Point Road Madison, WI 53705
Phone: (608) 237-6407
Where To Find Us
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American Express, Apple Pay, Cash, Debit Cards, Discover, MasterCard, Visa
Our Hours
Holiday Hours May Vary. Please Call For Details.
Tuesday: 10:00 AM - 5:00 PM
Wednesday: 10:00 AM - 5:00 PM
Thursday: 10:00 AM - 5:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 5:00 PM
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